Nivea, one of Maccabi Tel Aviv’s sponsors, participated in this year’s Super Pharm expo at the Tel Aviv fairgrounds and under the banner “We are the People” which promotes teamwork. Maccabi players Omer Atzili, Itai Shechter and Eyal Golasa were invited to the Nivea Men stand at the exhibit. They were greeted with warmth and participated in a table soccer tournament against some of the company’s heads, including Ronen Shamir, the CEO of Alpa Cosmetics, the Israel importer of Nivea products.