Whisky brand Johnnie Walker, the Or Yarok organization and Maccabi Tel Aviv Football Club have joined together to battle drunk driving with the goal of raising awareness about the risks of driving under the influence of alcohol.
Watch the video:
Don’t Drink and Drive
Maccabi Tel Aviv players Eli Dasa, Sheran Yeini, Dan Glezer and Dor Peretz were asked to wear special glasses that simulate excessive alcohol consumption and then try to kick the ball and perform simple exercises.
The video shows that it wasn’t easy, but it certainly conveys the message about the physical impact of excessive alcohol consumption and the importance that someone who had been drinking not get into the driver’s seat of a car.
Or Yarok also took part in the production of the video and assisted in the training and supplied the special glasses. According to Or Yarok, one in two drivers (47%) admits that he drove after consuming alcohol at least once during the past year.
In addition, a report that prepared by the organization based on data from the Central Bureau of Statistics in order to estimate the extent of drunk driving revealed that:
* On average, there is one accident a day that occurs when one of the driver’s drove under the influence of alcohol – 360 alcohol related accidents occur on average each year.
* On average, there is an accident every day where two people are injured where one of the drivers was under the influence of alcohol – an average of 684 people are injured each year in alcohol related accidents.
* 18 people are killed in average every year due to alcohol related accidents – more than one person per month.
Erez Kita, CEO of Or Yarok, said: “Driving under the influence of alcohol is an irresponsible act that endangers not only the driver himself, but also others on the road. Alcohol impairs one from the first drop, so simply alcohol and driving don’t go together. It’s important to raise public awareness of the many dangers of drunk driving and I welcome this important collaboration that can save lives. I believe that this joint campaign will help convey our unequivocal message – if you drink do not drive.”