The Maccabi Tel Aviv FC Foundation held a most successful coat drive in conjunction with HaBoydem as over 2,000 items including coats, sweatshirts and sweaters were donated to support the community. Whether it was dropping off a bag at one of the Official Club Stores or at the Netanya Stadium prior to one of Maccabi’s home matches, the fans came out in full force to help make this project a winner!
As an added bonus, anyone making a donation received a 50% Off coupon good towards the Club’s Winter Collection. In fact, when one of the fans saw this opportunity, he literally took the coat off of his back at the last home match and handed it to Foundation Head Josh Halickman as a donation and promptly purchased a brand new Maccabi winter coat.
Halickman commented: “This was an amazing activity that showed how the Yellow & Blue fans from around the country could be counted on to help those in need. The response was absolutely overwhelming and I’m positive that we will see the same reaction by our faithful when called upon to support Foundation projects throughout the year.”
For those that would like to donate clothing on a regular basis, HaBoydem isn’t just a regular clothing store but one whose goal is to create self-sustaining second hand clothing stores which is serviced by people with disabilities who are being trained and empowered to maximize their potential, and integrate back into the competitive workplace.