The new season is here and on Tuesday Maccabi Tel Aviv together with FILA unveiled the 2019/20 Kit at a special launch event at FACTORY 54 by the Tel Aviv Port.

Maccabi players Dor Micha, Eliran Atar, Itay Shechter, Shahar Piven, Omer Atzili and Maor Kandil modeled the three new Kits that the club will appear in this coming campaign.

In addition to the players, a number of celebrities were also on hand to view the new collection including reality star Liron “Tiltil” Urpali, Asaf Goren along with Yosiel Neaman, musician Shaked Komemy, Regev Hod and Peter Roth.

Maccabi Tel Aviv CEO Ben Mansford spoke about the event: “I want to give a big thanks to Yossi Irani and everyone involved in this wonderful event. At Maccabi we are always striving to be the first and to be the market leader in all that we do and I believe the collaboration with FILA is a signal as to exactly how we want to be. If you look at FILA, they are an iconic brand that is prestigious and respected around the world. We are excited and believe that they will be a long term partner.”

Yossi Irani, owner of the Irani Group explained: “This is an event which is very important for our company. Last year I was at a FILA event and I met the President of FILA who unfortunately passed away. I asked him what he could do for Israel and Maccabi Tel Aviv and as a warm Jew he understood the meaning of my request. He told me to bring Maccabi Tel Aviv and this is like a dream for us. I brought the developments back from FILA to Maccabi and the story went from there and now here we are.”

“This is a brand that has tremendous international momentum and we are happy with the collaboration. We are certain that it will last for at least a few years and will be positive for both FILA and Maccabi Tel Aviv. ”