Maccabi Tel Aviv is pleased to announce that “Hayevuan”, an alcoholic beverages outlet, has joined us as a commercial partner, and an agreement for the 2019/20 season has been signed.

“Hayevuan” is a leading Israeli outlet chain that sells prestigious alcoholic beverages and offers consumers products at import prices.

Maccabi COO Sharon Tammam said: “I am pleased to announce our new commercial partner and believe that together we will be able to create added value for the company. No less important, we will be able to offer our supporters the opportunity to benefit from special deals. We were pleased to discover that the company’s owners consider the example of Maccabi’s work with other commercial enterprises as the best method for them to increase their exposure and their market share,” she added.

“Hayevuan” owners Avi Menahem and Eviatar Edot said: “From the moment we decided that we would like to spread the word that our outlets are the place to buy the best products and the lowest prices in Israel, it was clear to us that Maccabi was the only way to go. We understand that through Maccabi Tel Aviv we can greatly increase our commercial exposure and also the club’s brand, which exudes excellence and perseverance. That is the perfect model for our company at this time.”