Maccabi Tel Aviv and the Koppel Group signed a two-year contract extension to its sponsorship deal. As part of the agreement the Koppel Group logo will be displayed on the shorts of the official first and youth teams playing kit.

Maccabi’s CEO, Sharon Tammam, said: “We are delighted to deepen our connection with the Koppel Group, a firm that has been our club sponsor for over a decade. We are looking forward to continue working together and give a significant added value to the Koppel Group which is a pioneering and a leading edge firm in the service vehicles sector. We are proud of the continuity amongst the club’s sponsors, and in Koppel Group in particular. We will continue progressing in order to meet the high standards and expectations we are all aspiring for”.

Miki Koppel, a Maccabi fan for more than 41 years, said after signing the new deal: “The decision to continue deepening our sponsorship agreement with Maccabi Tel Aviv derives first and foremost due to our analysis that this partnership has been a great success over the years. As far as we are concerned, the ambition to be the best, the greatest and the most successful – is fully aligned with the club’s values. Maccabi and Koppel are always striving for professionalism, ambitiousness and excellence. The right to become a Maccabi Tel Aviv sponsor sets before us a very high standard which is also our standard as a brand”.

Founded in 1999, the Koppel Group provides complimentary services through letters of service and subscriptions to customers in a various range of areas. The group provides services via three main brands: The original and traditional brand for car-services ‘Start Car’; the ‘Electro Koppel’ brand – providing service letters and subscriptions in the repairing domestic and commercial electric and electronic devices, and ‘Jobbit’ a company providing employers with pension products.