Maccabi Tel Aviv FC and real estate investment company, Israel–Canada, signed a three-year-deal to become the club’s main sponsor.

Israel–Canada Group owned by businessmen Barak Rosen and Asaf Touchmair, is a dominant experienced real estate investment company, focusing on residential complexes, hotels and profit-yielding projects both in Israel and abroad. The group is regarded to be one of the largest, most successful companies in the real estate market, traded in the stock exchange with a market value of around NIS 4 billion. A large part of the group’s activity in Israel is in Tel Aviv real estate as well as additional projects across the world.

As part of the sponsorship deal, the company’s branding will feature at the front of the Official Maccabi shirt, the training-wear and those of the Youth Academy. Israel-Canada will benefit from a wide exposure across the club’s advertising and digital media platforms. In addition, as Israel-Canada strongly values involvement in the community, it will take an active and regular part in the extensive activity of the Maccabi Tel Aviv Foundation.

Maccabi’s CEO, Sharon Tammam, told the Club’s official website: “We are delighted to be joined by the Israel-Canada group as the main sponsor of Maccabi Tel Aviv FC. Israel-Canada is regarded to be one of the leading most successful companies in the real estate project-development field, that left a significant mark both in Israel and abroad.  This collaboration provides a marketing and advertising infrastructure for Israel-Canada that will enjoy wide exposure throughout the club’s advertising media platforms – with the team’s official kit leading the way. I am confident this new partnership will complement to the strengthening of the Israel-Canada brand and wish for mutual success”.

The company’s owner, Barak Rosen, said: “I am delighted to enter this collaboration between Israel-Canada and Maccabi Tel Aviv FC as I have no doubt that such a collaboration would complement all parties involved. Maccabi is an organization which represents high values, educational, social and sporting excellence. Likewise, the Israel-Canada group shares the same values that took Maccabi to the peak of Israeli football. We are immensely proud and hugely excited to take part in the journey with the largest, most decorated football club in Israel on the way to reach new summits. Just like we as a company, always strive to conquer new summits, I am confident that this collaboration will lead to several more connections. Together we will continue building Tel Aviv’s reputation as “The city that never sleeps” – a city that never stops building and renewing itself. As part of the collaboration, we intend to offer Maccabi’s supporters unique benefits and special offers on our wide range of real estate projects as well as our spectacular hotel chains. In addition, we as a company are committed to do extensive work in the community as we strongly believe that together with the club and the work done by the Maccabi Tel Aviv Foundation – our contribution to Israeli society could be deepened even further”.