The Official Maccabi Tel Aviv 2017/18 Kit was unveiled today at a launch event held at the Camilo Hall in Tel Aviv.

סרטון ההשקה של החולצה החדשה לעונת 2017/18

The Club developed, designed and created a unique line of quality sportswear adapted to the needs of the players, fans and Club. The collection includes all the clothing necessities for the players, three Official Match Kit sets in different colors, training kit for the players and professional staff as well as presentation clothing. For the first time Maccabi Tel Aviv also launched a women’s kit.

The kit design includes a number of unique and historic elements of the Club. The nostalgic symbol of Maccabi Tel Aviv is on the inner collar. On the back of the shirt, added for the first time this season, is the phrase that describes the Club’s spirt – Respect All, Fear None.

At the bottom of the shirt is a gold MTA label authenticating the Official 2017/18 Kit. Befitting a Club with a glorious tradition like Maccabi, the Club symbol is now in an honorable location in the center of the shirt.

The Official 2017/18 Collection is self produced and presents the perfect blend of unique design, advanced technology and uncompromising comfort. Throughout the process the Club was assisted by experts in Israel and abroad in order to give the players and fans a first rate sports experience.

The Official Kit launch launch for the upcoming season signifies an unprecedented move in Israeli sports under the branding #WeAreMaccabi #WeAreTheBrand. The Club is launching a wide-range digital media campaign along with billboards throughout the city of Tel Aviv.

Owner Mitch Goldhar stated: “The transition to self production gives the Club flexibility and the ability to create unique designs while maintaining the highest level of quality. The players, professional staff and fans were an integral part of this decision making process to achieve the best results.”

Commercial Director Sharon Tammam: “We are very proud to create a new clothing line that imbues Maccabi Tel Aviv and connects the players and fans alike. The move which took more than 10 long months, is the result of the cooperation between the commercial team and the Club’s professional staff along with experts in the field while the fans were part of the design stage. This is yet another step that marks the Club’s aspiration to become a leader and pioneer on both the professional and marketing levels.”

The Club’s Merchandise Manager, Tal Mualem: “Throughout the process of development and production, we emphasized the Club’s heritage, high quality design and uncompromising quality. We are convinced that the fans will enjoy wearing the shirt all season just as much as the players enjoyed wearing it for the first time.”

Captain Sheran Yeini: “The unique move that the Club chose to make combines the needs of the players on the Senior Team with the fans and places Maccabi Tel Aviv on a different level than what is the norm in Israel. The quality of the Official Kit along with the combination of the unique and historic elements will make each player proud of the symbol when he puts on the shirt.”