As part of the agreement, PUMA will supply performance apparel; playing and training kits as well as fashion items for the senior team, youth department, and the club’s staff. In addition, Maccabi and PUMA will collaborate on the creation of unique, co-designed collections that reflect the Club’s identity, values and meet the requirements of the players and fans.
Maccabi joins a prestigious list of European super clubs with PUMA as their official kit manufacturer – Manchester City, AC Milan, Borussia Dortmund, Olympique de Marseille as well as many National Teams including Portugal.
This partnership places Maccabi alongside the world’s elite and strengthens PUMA’s presence in the Israeli landscape.
The decision to partner with PUMA was driven not only by the fact it is a leading global sportswear brand but also by its deep understanding of the Club’s requirements – particularly the need for broad design flexibility, allowing Maccabi to preserve its unique and innovative kit identity each season. This approach lays the foundations for a long-term partnership which places the Club and supporters at its heart.
Maccabi Tel Aviv FC’s VP Trade and Business Development, Daniel Levy, said: “At Maccabi, we strive for excellence both on and off the pitch. In PUMA, we’ve found the ideal official kit partner – a company with global experience, a visionary design approach, and a deep understanding of the importance of a unique visual identity every season. We are thrilled to begin a partnership which will bring great value to the Club, the players, and our fans.”
PUMA’s representative in Israel, Yossi Irani, added: “Maccabi Tel Aviv FC represents excellence, tradition, and loyalty. We are proud to welcome Maccabi into our global family of elite clubs and to become the official kit supplier of Israel’s leading football club.”
PUMA is one of the world’s foremost sportswear companies, with over seven decades of innovation and creativity in sport and fashion. Operating in over 120 countries, PUMA has an enviable and thoroughly deserved reputation for working at the cutting edge of sports and leisure apparel and is one of football’s best-known brands. PUMA is renowned for its high standards, forward-thinking design, and partnerships with top athletes, teams, and brands. Over the years, PUMA has played a role in historic achievements on the global sports stage. Specializing in the football world, PUMA established itself as a major force, both through iconic football boots and through the design of the kits of leading national teams and clubs. From Pele and Maradona to national teams like Italy, Switzerland, Uruguay and elite clubs from around the world – PUMA accompanies the greatest players in all their peak moments. PUMA continues to empower athletes and communities with cutting-edge technology, contemporary style, a deep connection to the global fan community and a strong commitment to sustainability.
The PUMA fashion brand is represented in Israel by the Factory 54 Group and is sold on the Factory 54 website and in the flagship stores at the Tel Aviv Port and Ramat Aviv shopping mall.
