Good deeds in Yellow: Passover food packaging project

“Good deeds in Yellow” returns for Passover 2026: Join the inspiring community initiative!

The Maccabi Tel Aviv FC Foundation and ‘Ahim Lassemel’ are once again proud to lead the “Good deeds in Yellow” project. The goal of the initiative is to help purchase Passover food packages for families in need, lone soldiers, elderly individuals, and supporters of the club who are need.

This year more than ever, you have the chance to become ambassadors of giving and take part in a meaningful community effort that will impact hundreds of families. This is your opportunity to contribute and ensure that everyone has a warm meal. In order to succeed in this mission, we need you with us.

Join the “Good deeds in Yellow” project today, and together we will make sure that no one remains hungry during the holiday.

Wish to become an ambassador? This is how it works

Step 1: Registration: Beginning on March 8th

To become an ambassador for “Good deeds in Yellow,” simply register via the link – click here.

Step 2: Receive a personal donation link

After completing the registration, each ambassador will receive a personal donation link that can be shared with family members, friends, colleagues, and fellow fans.

Step 3: Fundraising

Using your personal link, you will be able to raise donations that will allow us to purchase and distribute food baskets to those who need them.

Donation campaign launch: March 15th at 10:00

Top ambassadors will win special prizes

Why join the “Good deeds in Yellow” project?

Making a real impact: Every donation raised will allow another family to celebrate Passover with dignity.
Connection to the community: Join an initiative that connects Maccabi Tel Aviv fans while helping those in need.
A unique experience: Take part in an inspiring community project and have the chance to win exclusive prizes.

Now is the time to register, raise donations, and be part of real change.

“Good deeds in Yellow”: because when we stand together, no one is left behind.

“Our victory”: The emotional journey with Maccabi of Gali and Zivi Berman

Around three and a half months after returning to Israel from captivity in Gaza, brothers Gali and Zivi Berman recently experienced an especially moving moment with Maccabi. The 28-year-old brothers, who were held hostage in Gaza for 738 days were invited to travel with the team to the EUROPA League home game against Bologna, marking another significant milestone in their journey to recovery and return to life since their release from captivity on October 13th 2025.

Joining the Berman twins on the trip were their brother Idan; Yonatan and Ido Shamiriz, the brothers of the late Alon ‘Lulu’ Shamiriz, and Tom Damari, brother of Emily Damari – all of the participants are residents of Kibbutz Kfar Aza.

Ziv Berman shared what the experience meant to him: “One of the truly emotional moments for me on this little trip was realizing that the players and the team genuinely care about us, that they really see us as family. That is not something to be taken for granted. It is amazing, it is amazing, it is just amazing.”

On the flight with the team to Serbia, Zivi added: “This is something I never imagined could happen. I can’t say it is a dream come true, because I honestly never even dreamed it could happen. But it exceeded all expectations. It is incredible.”

Berman also spoke about the power of football and Maccabi to their recovery: “Football is a second family as it is a first love. Football can take you to places you never imagined, joy and heartbreak alike. Finally, we are back, we are returning to the stadiums, back to Gate 11, and that is our victory, our greatest victory. There is nothing like Maccabi, never has been, never will be!”

On their connection to Maccabi’s players, Gali Berman, the “youngest” of the Berman twins, shared: “We are in close touch with Ido Shahar. He also lives quite close to us.”

Ziv added: “After the last match, Ido gave me his shirt. He is our closest connection. He has also been invited over for a barbecue.”

Tom Damari, whose sister Emily was release from captivity for 471 days on January 19th 2025, also gave his perspective on the trip: “Just over two years ago, I was in the lowest place of my life. I waited for death in the bomb shelter with my wife and daughters for long hours, and we didn’t believe we would survive what we went through. Today, thanks to all of you, we can fulfill dreams that, as lifelong Maccabi fans, we never believed we would be part of, even in our wildest dreams.”

“These moments, when we are wrapped in Maccabi and immersed in football, are our escape from a reality that is still very hard,” he continued. “These are the moments that give us the oxygen to keep going and progressing in our recovery. I don’t think I can truly convey the emotions I experienced during these two days. I can only say that the smile probably won’t leave my face for a very long time. Thank you for being there for us. Thank you for continuously surrounding us with another layer of sanity and optimism.”

Ido Shamiriz, whose brother Alon was taken hostage from Kfar Aza, managed to escape his captives but was tragically killed on December 15th 2023 by IDF forces “friendly fire” in Shuja’iyya, shared his experience: “The timing wasn’t ideal considering the team’s results over the past month and the coaching staff changes, but I felt that we had a mission, especially in times like these, to raise morale and show the players that we are a family, for better or worse.”

Ido, who October 7th stepped out of his Kfar Aaza home, picked a gun and began fighting with Hamas terrorists who raded his Kibbutz, said: “Going through this experience with Gali and Zivi is a dream in itself,” Shamriz added. “Being there with Idan Berman, Tom Damari, and my brother Yonatan is something you don’t take for granted, especially after what we have all been through, and what I personally went through with the Kfar Aaza emergency squad. Sadly, the perfect dream can’t come true without my brother, Alon, my hero, and his absence was felt, as it is in every moment I go through without him these past two years.”

“For me, football is an anchor. Going back to Bloomfield, to our seats in Gate 11, to cheer for the players, that’s stronger than any psychological therapy. Playing football is a form of healing, and nothing compares to that moment when you lace up your cleats and step onto the pitch. I’ve had the privilege of being captain of the Kfar Aza Foxes for the past two years. Playing alongside them, after they survived, each having lost someone, gives me a strength that nothing else can provide.”

 

Making kids smile at Shamir Medical Center

Taking a short break from preparations for Saturday’s State Cup tie against Hapoel Haifa, the players arrived at Shamir Medical Center (Assaf Harofeh) accompanied by club mascot Maccabino. During the visit, they spent time with the children, handed out gifts and official Maccabi merchandise, and helped brighten their day.

Maccabi world union visit Bloomfield stadium

Last night (Monday), Maccabi faced Hapoel Petah Tikva at Bloomfield Stadium for a league match, as during the match, the club hosted the “B’Kef Hachshara” group from Maccabi World Union.

The group is made up of young adults from San Diego, USA, and from Mexico, who come to Israel for around a year through Maccabi World Union, with the goal of getting to know the country and experiencing it in the most authentic Israeli way. As part of the program, they participate in various experiences such as a two-month period of military service, living in a kibbutz, as well as time spent in urban settings.

During their stay, they take part in educational and experiential activities and volunteer in a variety of settings, all with the aim of gaining a deep understanding of Israeli culture and society. The purpose of the program is to connect young Jews from the Diaspora to the Land of Israel and to create a generation of ambassadors who will represent Israel in the communities and countries from which they came. Some participants even choose to remain in Israel and make Aliyah.

Another achievement: Maccabi wins the President’s award for sport

Another great accomplishment for Maccabi: the Club was awarded today (Thursday) the President’s Award for Sport for its excellence in social and community activity during the 2024/25 season.

President of Israel, Isaac Herzog, and his wife Michal hosted the ceremony at the President’s residence, held as part of the “Team Game” initiative. Among those present were Maccabi CEO Ben Mansford, Deputy CEO of Business Development Daniel Levy, and representatives of the Maccabi Foundation, Yonet Nakri and Heli Amzaleg, who received the award accompanied by Idan Berman, brother of the hostages Gali and Ziv, as well as Tom Damari, brother of survivor Emily Damari. As part of the project, clubs are honored for their community activity. This year’s 10th edition of the ceremony, was held under the theme of the Iron Swords War.

Leading our extensive community activity is, of course, the Maccabi Tel Aviv FC Foundation, which received recognition for its extensive and wide-ranging efforts over the past year on behalf of the community, during this challenging period we are all experiencing. This is also an opportunity to thank the “Ahim Lassemel” organization for their important partnership throughout the year, which enabled such broad activity for so many people.

The Maccabi Foundation is a social initiative that serves the community in Tel Aviv and across Israel, its vision is to positively impact Israeli society by channeling the positive energy of football into wide-ranging activity for creating social change.

Match in Memory of Barak Davidi

Maccabi Tel Aviv’s veterans team met the ‘Nova Tribe’ team last Tuesday in a moving friendly match in memory of Barak Davidi, a devoted supporter of the club who was murdered at the Nova festival.

The game, which ended with the veterans winning 6–2, was held at Kiryat Shalom with the participation of Barak’s family and close friends. The ‘Nova Tribe’ is a team composed of Nova survivors, established with the target of helping them rebuild through sport and providing ongoing support.

The Maccabi Tel Aviv Foundation joined at the family’s request, assisting in organizing the event and contributing to its production, together with the ‘Nova Tribe community association’. The event highlighted the power of community to build resilience and continuity, even out of deep pain, and served as a reminder of Barak Davidi and all the victims of the Nova massacre.

Reef Peretz, chairman of the ‘Nova Tribe community association’ and a former Maccabi Tel Aviv player, said:

“The association’s football team is a symbol for remembrance, legacy, rehabilitation, and hope. The team meets every week, going through moving processes of healing and recovery together. This memorial match for Barak Davidi was especially meaningful for me, as it brought together two teams I am deeply connected to, The Nova tribe and Maccabi Tel Aviv Veterans. On a personal level, there’s also a profound layer: Barak was a passionate Maccabi fan, and I myself grew up in this club from a young age. I closely followed the efforts to commemorate him and the ways his family and friends have coped. In my eyes, sport is a powerful tool that connects people.”

Barak Davidi (28) , the youngest son of Nitzchia and Hertzel, brother to Sharona, Tamar, Avi, and Tomer. He arrived at the Nova festival early in the morning, danced and enjoyed himself for about an hour before the alarms began. Barak left for his car and drove until the “Olamim” junction, where he reached a police checkpoint. The officers told him to turn back towards the festival. On his way back, he reached the deadly shelter, where a police car was parked outside. A policeman told him to enter the shelter (the one marked with the drawing of a dog) to protect himself.

Barak was among the first to enter the shelter before terrorists arrived and murdered him in cold blood.

Barak was a magical soul who loved life, loved to laugh, travel, enjoy, and always brought people together. From a young age, he was a devoted Maccabi Tel Aviv fan, insisting on attending every match, even if it sparked funny sibling quarrels with his sister Sharona, a fan of the rival team. They would always accompany each other to matches, but he would always say, “One day I will get you to sit in Maccabi’s stands.”

After the horrific tragedy, he truly did, Sharona now attends Maccabi’s matches in his memory”.

Emotional: The reunion of former hostages with Maccabi in Cyprus

As part of one of the days of the ‘Dream trip’ led by ‘Reach out’ under the ‘Returning to life’ project, a special get together was held with Maccabi Tel Aviv first team players. The children, all survivors of captivity, along with their families, were hosted for a nice lunch.

Later, that day the children were the club’s guests of honor for the Champions League second qualifying round first leg match against Cypriot champions Pafos, a sporting experience filled with moments of joy.

Watch: Madmon recounts the meeting with Yuval Engel

 

The ‘Reach Out’ organization, which supports children with terminal illnesses throughout the year, has been acting since October 7th to support children who were released from captivity in Gaza, aiming to assist them in their rehabilitation process. The organization embarked on its third such trip since the beginning of the war as part of the “Returning to life” project.

On the day of the match alone, the collaboration between the Maccabi Tel Aviv Foundation, ‘Ahim Lasemel’ and the Fattal hotel chain made this event possible.

Daniel Levy, Maccabi Tel Aviv’s VP of Trade & Business Development, said: “We are glad that we had the privilege to host the delegation from ‘Reach Out’ and to bring even a little bit of joy to the children and their families. As a club, we are committed to doing everything in our power to use football’s influence, provide support and raise the awareness for the families who are reliving October 7th every minute of every day. It is our moral and ethical duty as a country and as a club. Seeing the smiles on the children’s faces at the match was the greatest motivational speech our team could have received. We will continue to spread good alongside our partners from ‘Ahim Lasemel’. Special thanks to the Fattal hotel chain for their immediate willingness to assist in making the event happen.”

Maccabi’s good deeds

A Purim visit at Shamir medical center

Shortly before Purim, Maccabi Tel Aviv players continued a long tradition as they visited the Shamir Medical center at Assaf Harofeh as part of the Maccabi Tel Aviv foundation activities. Idan Nachmias, Joris van Overeem, Tyrese Asante and Sagiv Jehezkel accompanied by Team Manager Yoav Ziv visited the kids who are hospitalized and handed out club merchandise as gifts. They also handed out ‘mishlo’ach manot’ which were packed by the club’s Under 14’s players. One of the team members, Osher Habzo lost his uncle Barak Davidi who was murdered on October 7th.

Watch Tyrese Asante sum up the visit

Watch: Neve Hadassah Youth Village kids at Bloomfield