Posted on

For those that are not familiar with Snapchat, it is a social network platform with a bit of a different twist than those which we are already using. The culture of “SELFIES” has become a mainstay in today’s society and that’s the central theme of the App which is very easy to use on a day to day basis.

We will be primarily using content consisting of “Behind the Scenes” at training sessions, prior to matches and of course special events. In the future we will be able to have activities such as a player taking over the Snapchat account for a day and other amazing programs that will go viral amongst our followers.

Teams such as Juventus, Bayern Munich and Arsenal have just opened their accounts this month and everyone is learning along the way as to how best use this App. As of today only one Maccabi player, Omri Ben Harush has an account and he is also just figuring it out.

Some of the Snapchat’s features are as follows:

  • Short term memory: Content that is uploaded can be viewed for only 24 hours after which it’s deleted (The user and followers can save the content by pressing the video button)
  • Short videos/pictures: Snapchat videos have a maximum length of 10 seconds and have a slew of features that can make them cool and exciting
  • “My Story”: New Snapchat feature that has made the App into a hit. Anything uploaded can be sent to individual followers or en masse and can be added to the other videos/pictures into the “My Story” category
  • Sending messages that are erased immediately after it has been seen by the user. (Many places worldwide are using this marketing tool)

The App is being used by youngsters in Israel and is listed on the Top 10 list in Google Play and the AppStore.

Our goals by launching Snapchat are as follows:

  1. Enter another new media arena that has already become a hit with a major target audience (youth)
  2. To be able to target a very specific audience
  3. Adding marketing content through the Official Club Snapchat account in a cool way that will go viral. (Promoting Purim masks, Pop-up shops etc…)