Maccabi Tel Aviv FC and Mey Eden Group signed a new two-year sponsorship deal. Mey Eden will become the official and exclusive water supplier of Maccabi Tel Aviv Football Club.
As part of the collaboration, both organizations will work together to promote values of a healthy and sporty lifestyle alongside correct nutrition, in the general public and in particular amongst the Maccabi Tel Aviv fan-base. 
Maccabi’s acting CEO, Sharon Tammam, welcomed the introduction of the Mey Eden as a business partner: “We are delighted to start the collaboration with MeyEden which is the leading provider in the Israel mineral water sector. We are looking forward to promote together a healthy lifestyle thus creating an added value to the team as well as our fans”.
Alon Alperovich, General Manager at Mey Eden: “The Mey Eden Group raises the banner of maintaining a healthy lifestyle and as a company we are acting to promote physical activity, correct nutrition and a balanced life. Mey Eden supports most of the major sporting events in Israel in recognition that it is important for professional and amateur athletes alike to hydrate themselves with quality natural mineral water. The connection to a leading football club such as Maccabi Tel Aviv is a natural progress to this activity and is an excellent opportunity for us to endow such important values to a wide range of the Israeli public”.
Mey Eden is the pioneer amongst the Israeli mineral water companies that deals with the production, marketing and distribution of natural mineral water. Mey Eden began and led the mineral water consumption culture in Israel, believing that the consumption of natural drinking water is the foundation for a correct and healthy lifestyle”.
