As part of the collaboration between BOSS and Maccabi Tel Aviv FC, the first team players and coaching staff, arrived at the new BOSS flagship store in the BIG Fashion Glilot complex to mark its official opening. The players were welcomed by Dor Irani for a celebratory toast.
BOSS, one of the world’s leading fashion brands for men, is exclusively distributed in Israel by the Irani Group – Factory54. The new Glilot branch, opened under BOSS’s new concept which offers a world-class shopping experience, is the brand’s largest store in Israel. The store features an extensive men’s collection, exclusive items from BOSS’s luxury line, a women’s collection, and unique capsule collections.
BOSS has served as the official outfitter for some of the world’s top football clubs – including Real Madrid, Bayern Munich, Paris Saint-Germain, Liverpool, Juventus, and the German national team.
Maccabi Tel Aviv joins a prestigious group of clubs as part of its local partnership with Factory54, owned by the Irani family.
