The Yellow & Blue Captain Sheran Yeini along with midfielder Dor Micha presented the new Maccabi Tel Aviv Kit produced by the Club. Both said that the new shirts were comfortable and even more comfortable than in the past. They also looked ahead to the upcoming season:

Sheran Yeini discussed getting back to training:
“The break went by quickly and I wish that there were a couple of more days to spend with the family. But we are professionals and we will get ready to go.”

Getting the squad together for the upcoming campaign:
“Maccabi Tel Aviv is a Club that knows how to handle various situations and we are aware of certain things but are unable to comment on them. We hope that in a few days there will be news of signings and of course over the past few years we’ve signed players once the season has begun. I‘m sure we’ll have a good club this coming season.”

Competing each and every season:
“We can’t guarantee that we will win a title every season but we will always give it our all and compete each and every campaign.”

The coaching situation:
“Maccabi Tel Aviv has always changed coaches and I don’t remember one that has managed me who has continued more than one year. Some have advanced and that is good for them and good for the Club as it brings in income and at the end of the day you want to be profitable selling players and coaches. Some coaches did not perform well and the Club made a change. Players would prefer that a coach stay as along as possible but in our profession there are always players and coaches who are coming and going. There are pros and cons to everything and that is how it is in other clubs as well and not just at Maccabi Tel Aviv.”

Preparing for the new season:
“We’re not trying to say that we are in an ideal situation with preparations for the first match. I don’t want to hide anything. There are National Team players that need a break after their last match and they need some down time and a mental break as it has been a long season. I personally had a very long season and it took me some time to feel like I was on vacation after the State Cup loss and now we are beginning training once again. So they need time for themselves now and we will do our best without them as we begin the preseason.”

Dor Micha also commented:
“Just as Sheran said, we’ve been in this situation before and at the end of the day everything will be fine. I hope that this will be the case once again.”

Working quietly:
“The Club has gotten us used to things happening quietly and that is what is occurring this year as well.”

Europa League qualifying:
“We were in the same situation last season and we arrived at the first qualifying round in as best shape as possible. I’m sure there will be developments over the next few days and that we will be in good shape.”

Maccabi Tel Aviv unveiled the Official 2017/18 Kit at a festive launch event at the Camilo Hall in Tel Aviv. The Club’s sponsors, Platinum Club guests along with the sports media and general press were also in attendance. Captain Sheran Yeini and midfielder Dor Micha were chosen to present the new Kit during the launch.

For the first time the Club developed, designed and created a unique line of quality sportswear adapted to the needs of the players, fans and Club. The collection includes all the clothing necessities for the players, three Official Match Kit sets in different colors, training kit for the players and professional staff as well as presentation clothing. For the first time Maccabi Tel Aviv also launched a women’s kit.

During the event, various Maccabi officials spoke about the process that took place over the course of the past year. Sharon Tammam, the Club’s Commercial Director stated: “I believe that this is an important day for the Club, team, owner and fans. When Mitch Goldhar purchased the Club – Maccabi began along a new path with a clear goal, to build a professional club with European standards.”

“During the past six years in both the marketing and commercial aspects, we have translated our work with one phrase – to take a football team and turn it into a club and turn the club into a brand. This is a bold move and make no mistake there were commercial proposals, but this move enabled us to provide a different response to the fans and the Club. At the end of the day we are discussing our connection with our fans and FAN ENGAGEMENT. This clothing line contains the essence of the Club from the nostalgic symbol to the various unique elements that can only be found in the kits that are adapted to this specific Club. We could only achieve this through self production. I believe that this long and joint effort combined with experts from Israel and abroad including every department in the Club, professional staff, the players along with the fans brought us to an extraordinary result. Today, Maccabi has launched a complete line of clothing – that is the essence of Maccabi Tel Aviv. Maccabi Tel Aviv is a brand in the full sense of the word.”

The Club’s Merchandise Manager Tal Mualem said: “Just as we wanted the players opinion, it was also important for us to hear from the hearts of our fans, so we created a survey as well as focus groups where we learnt a number of things, for example the design, the placement of the symbol and more. The price was also an issue that we took seriously and the shirt price is currently 219 NIS for adults and 169 NIS for children. We want to invite all of our fans to visit the Club’s stores and purchase the Official shirt. The stores located at Cinema City Rishon Le’Zion and Dizengoff Street underwent a facelift specifically for the launch and believe me it’s worth coming to see. Once again, the fact that a Club like Maccabi Tel Aviv aspires to reach the highest of heights on both the commercial and marketing levels we will continue to push us to do so in the future.”

Commercial Manager Daniel Levy commented: “A major move like this requires a different approaches than what is common up until this day in Israel in terms of launching an Official Kit for the upcoming season. For this purpose, as is done throughout the world when launching a campaign, we worked together with the leading advertising and public relations firm in Israel, but even that was not enough. The most important and critical part of the campaign was that it have a Yellow & Blue soul – that was the basis for this move. After the slogan was chosen and it reflected the essence of the Club, we began building a wide ranging campaign and advertising campaign. We want the fan’s interface with the Club to be different. All of this comes and creates a different perception. The idea is to create a football club that is a brand and this is an extraordinary move. The sponsors, and the fact that sponsors such as HISENSE (the main sponsor) and Kopell Group took a step forward and expressed confidence in this amazing venture is truly wonderful.”

The Official Maccabi Tel Aviv 2017/18 Kit was unveiled today at a launch event held at the Camilo Hall in Tel Aviv.

The Club developed, designed and created a unique line of quality sportswear adapted to the needs of the players, fans and Club. The collection includes all the clothing necessities for the players, three Official Match Kit sets in different colors, training kit for the players and professional staff as well as presentation clothing. For the first time Maccabi Tel Aviv also launched a women’s kit.

The kit design includes a number of unique and historic elements of the Club. The nostalgic symbol of Maccabi Tel Aviv is on the inner collar. On the back of the shirt, added for the first time this season, is the phrase that describes the Club’s spirt – Respect All, Fear None.

At the bottom of the shirt is a gold MTA label authenticating the Official 2017/18 Kit. Befitting a Club with a glorious tradition like Maccabi, the Club symbol is now in an honorable location in the center of the shirt.

The Official 2017/18 Collection is self produced and presents the perfect blend of unique design, advanced technology and uncompromising comfort. Throughout the process the Club was assisted by experts in Israel and abroad in order to give the players and fans a first rate sports experience.

The Official Kit launch launch for the upcoming season signifies an unprecedented move in Israeli sports under the branding #WeAreMaccabi #WeAreTheBrand. The Club is launching a wide-range digital media campaign along with billboards throughout the city of Tel Aviv.

Owner Mitch Goldhar stated: “The transition to self production gives the Club flexibility and the ability to create unique designs while maintaining the highest level of quality. The players, professional staff and fans were an integral part of this decision making process to achieve the best results.”

Commercial Director Sharon Tammam: “We are very proud to create a new clothing line that imbues Maccabi Tel Aviv and connects the players and fans alike. The move which took more than 10 long months, is the result of the cooperation between the commercial team and the Club’s professional staff along with experts in the field while the fans were part of the design stage. This is yet another step that marks the Club’s aspiration to become a leader and pioneer on both the professional and marketing levels.”

The Club’s Merchandise Manager, Tal Mualem: “Throughout the process of development and production, we emphasized the Club’s heritage, high quality design and uncompromising quality. We are convinced that the fans will enjoy wearing the shirt all season just as much as the players enjoyed wearing it for the first time.”

Captain Sheran Yeini: “The unique move that the Club chose to make combines the needs of the players on the Senior Team with the fans and places Maccabi Tel Aviv on a different level than what is the norm in Israel. The quality of the Official Kit along with the combination of the unique and historic elements will make each player proud of the symbol when he puts on the shirt.”

Maccabi Tel Aviv Football Club is happy to announce that Season Ticket Renewals will begin on Sunday June 11th at 19:00 on the Leaan Website and via phone or in person beginning the following day on Monday. Please note that the Season Ticket Renewal period will end on Friday June 23rd at 12:00.

• Season Tickets will go on sale to the general public beginning on June 29th should seat locations remain.

Benefits of renewing your season tickets:

• Reduced price
• Free ticket to the first and second round (should the Club advance) Europa League qualifying home matches
• Priority to purchase tickets to selected matches throughout the season
• Receive full points for away matches as per the New Points System
• Season Ticket Card

Updating your Season Ticket card:
As we’ve already announced, please keep you 2016/17 Season Ticket Card because the 2017/18 Season Ticket will be placed on that same card.

Renew your season tickets via the following methods

Official Maccabi Tel Aviv Team Stores – You may renew your season tickets at the Official Club stores on Dizengoff Street and Cinema City Rishon Le’Zion between June 12-16 ONLY.

Hours of operation:

• 147 Dizengoff Street, Tel Aviv- Sunday-Thursday 10:00-13:00 & 14:00-18:00, Friday 10:00-13:00
• Cinema City Rishon Le’Zion – Sunday-Thursday 10:00-18:00 & 14:00-18:00, Friday 10:00-13:00

Leaan Website – We recommend that you renew your Season Tickets along with making any other purchases or transactions via the personal area of the Leann Website. If you do not know your Login information (User name and/or password) please email support@leaan.co.il and a representative will be in touch with you to solve the problem.

Leaan Ticket Office – 101 Dizengoff Street, Tel Aviv, Sunday-Thursday 09:00-18:00, Friday 09:00-13:00

Telephone – By calling Leaan *8778 – Sunday-Thursday 09:00-18:00, Friday 09:00-13:00.

Due to the heavy call volume expected, there are other locations to renew your season ticket and preference should be given to the Leaan Website and your personal area.

* Renewing through the Leaan website or telephone will result in a 5 NIS service fee.

When renewing your season ticket you will need the following information:

• 2016/17 season ticket number
• Teudat Zehut ID Card
• Address, Email, mobile phone number

To view the rules and regulations of the stadium and the ticket and season ticket conditions CLICK HERE

Option to Purchase Parking Pass:
Parking passes are available for 300 NIS for the P3 Parking Lot by clicking on the following link
For more Questions & Answers CLICK HERE

To renew your Season Tickets for 2017/18 CLICK HERE